Responsibilities

• Assist in the setup, monitoring, and optimization of paid campaigns across platforms (e.g., search, social, display)
• Analyze campaign performance and identify trends, insights, and opportunities for improvement
• Support A/B testing initiatives and budget allocation recommendations
• Help manage and maintain CRM systems, including, but not limited to list segmentation, email sending, and lead nurture initiatives
• Assist in building and analyzing email marketing campaigns and automation workflows
• Support customer journey mapping and lifecycle optimization efforts
• Assist in the development of organic social media plans and day-to-day execution
• Conduct keyword research and competitive analysis
• Assist with on-page and technical SEO audits
• Support content optimization for both traditional search engines and AI-driven answer platforms

Requirements

• 0-2 years of role-specific experience
• Previous work history (ex. work study and/or part-time employment)
• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Strong analytical mindset with attention to detail
• Basic understanding of digital marketing channels
• Google Analytics certification
• Google Ads certification

Nice To Have

• Familiarity with common paid advertising channels (Google, LinkedIn, Meta)
• Familiarity with common CRMs (ex. HubSpot, Salesforce, Mailchimp, Constant Contact)
• Understanding of SEO fundamentals
• Experience analyzing data sets and providing insights and recommendations
• Basic understanding of business processes and strategies

Benefits

• Hands-on experience across paid media, CRM, and SEO/AEO
• Mentorship from experienced digital marketers
• Exposure to a variety of clients and industries
• Real-life agency experience