Responsibilities

• Demand Generation Experimentation
• Design and run high-velocity growth experiments across multiple channels to generate qualified inbound leads
• Build free utilities, calculators, and tools that provide immediate value while capturing demand
• Develop and execute guerrilla marketing campaigns that create buzz and drive discovery
• Test unconventional tactics to break through noise and reach target buyers where they are
• Establish clear success metrics for each experiment and ruthlessly prioritize based on data
• Build dashboards to track leading and lagging indicators of inbound demand
• Analyze experiment results to identify patterns and scale what works
• Use analytics to understand buyer behavior and optimize conversion paths
• Create campaigns that build brand recognition in target markets
• Develop content strategies that position the company as a category leader
• Identify strategic partnerships and co-marketing opportunities
• Craft messaging that resonates with our ideal customer profile

Requirements

• 3+ years in growth marketing roles
• Proven track record of running experiments that generated measurable inbound pipeline
• Experience with both digital and creative marketing tactics
• Bias toward action—you ship experiments quickly and iterate based on results
• Comfortable with failure as part of the learning process
• Creative problem solver who questions conventional marketing wisdom
• Data-informed but willing to test contrarian ideas
• AI-forward approach: proven experience using AI tools to multiply output and effectiveness (e.g., content generation, audience research, creative iteration, data analysis)

Preferred

• Experience in B2B SaaS or enterprise software
• Background in product marketing or product management or management consulting
• Experience building viral products or community-driven growth