Responsibilities

• Support strategic development across brand, content, experience, and CRM initiatives
• Contribute to strategic platforms, POVs, messaging frameworks, and strategic storytelling
• Assist in developing creative and strategic briefs, including CRM and lifecycle considerations
• Help ensure strategies align across channels, touchpoints, and moments in the customer journey
• Contribute to CRM strategy development across owned channels such as email and SMS, supporting acquisition, engagement, retention, and loyalty goals
• Assist in defining audience segments, lifecycle stages, and messaging approaches in partnership with CRM and analytics teams
• Help map customer journeys and identify key moments where CRM can drive relevance and performance
• Support the development of campaign plans that translate CRM strategy into market-ready programs
• Partner with creative teams to ensure CRM messaging and content are grounded in audience insight and strategic intent.
• Build clear, compelling presentations and strategy decks
• Communicate insights in ways that make complex customer and data concepts accessible
• Present research findings and strategic thinking internally with confidence and clarity (with direction)

Requirements

• 1–3 years of experience in strategy, marketing, CRM, communications, analytics, or related fields
• Exposure to CRM, lifecycle marketing, customer experience, or audience strategy is strongly preferred
• Strong curiosity about people, behavior, and customer journeys
• Comfort working with data and using insights to inform recommendations (not hands‑on execution)
• Strong written and verbal communication skills
• Experience building presentations in PowerPoint, Keynote, or Google Slides
• Collaborative mindset and eagerness to learn in a fast‑paced, deadline-driven environment
• Positive, proactive problem‑solver

Benefits

• The best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances