Drive concept development and end-to-end creative execution for paid social campaigns, combining copy and visual testing for e‑commerce clients.

• Own concept development, testing, and optimization across TikTok/Meta campaigns
• Research, brainstorm, and create ad angles aligned with client goals and e-commerce best practices
• Write conversion-driven copy

Responsibilities

• Develop high-performing concepts
• Research, brainstorm, and create ad angles aligned with client goals and e-commerce best practices
• Write conversion-driven copy
• Collaborate with designers, editors, and UGC creators to bring ideas to life
• Analyze and iterate quickly by tracking metrics like CTR, CPA, and CVR; scale winners, cut losers, and understand why
• Stay ahead of trends by monitoring TikTok trends, competitor ads, and platform updates—and turn insights into new ideas
• Continuously test and optimize by running A/B tests across angles, hooks, and formats to find what performs best
• Own the creative process end-to-end—from concept development to performance optimization

Requirements

• 1+ year of experience in creative strategy, copywriting, or paid social (TikTok, Facebook, Instagram), with a results-driven portfolio
• Strong direct-response copywriting skills and creative instincts
• Ability to manage multiple campaigns, clients, and tests simultaneously
• A balance of analytical thinking and creative intuition

Preferred

• Bonus: experience with media buying, video editing, or managing UGC creators

Benefits

• Collaborative team environment
• Paid time off
• Ongoing growth opportunities