Junior Brand Manager

Chicago, IL (Unknown)

$75K/yr – $80K/yrIntern/New Grad3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand-market execution and cross-functional launches from strategy to delivery.

  • Must-have: 2–4 years in brand marketing with cross-functional commercialization experience.
  • Standout: Ability to lead budgets, ARM entries, and multi-channel campaigns with data-driven insights.

Job Description

Responsibilities

  • Partners with Brand Manager in the development, execution, and optimization of annual brand plans to achieve revenue, distribution, and profitability targets.
  • Develops new product campaigns and channel initiatives and brings them to market with executional excellence, supporting strategic growth initiatives and ensuring on-time, high-quality launches.
  • Interprets syndicated data (SPINS, IRI, Numerator, and related tools) to identify trends, risks, and opportunities, translating findings into clear actions for brand, sales, and leadership teams.
  • Reviews and updates catalogs, brand toolkits, price lists, master sheets, and brand documentation with high attention to accuracy and detail.
  • Uses market data and consumer insights to identify innovation opportunities, renovation priorities, and white space for brand expansion.
  • Evaluates promotional effectiveness and pricing strategies, delivering post-event analysis and forward-looking recommendations.
  • Coordinates brand initiatives with Sales, Finance, Operations, Supply Chain, external agencies, and creative partners to ensure integrated execution.
  • Leads execution of creative campaigns, brand content, and promotions across traditional, digital, social, and in-store channels.
  • Manages multiple projects simultaneously, delivering high-quality work on time and within scope.
  • Develops executive-ready insights, summaries, and narratives that support internal alignment and external selling stories.
  • Supports brand budget planning and management, including ARM entries, promotional spend reconciliation, and variance analysis, escalating risks or discrepancies with recommended actions.
  • Supports Brand Manager cross-functionally with Sales, Finance, Operations, and Supply Chain to align brand plans with commercial realities.
  • Flows with agility across shifting priorities while demonstrating ownership, accountability, and a proactive, solution-oriented mindset.
  • Performs other duties as assigned in alignment with Performance Objectives.
  • Identifies opportunities to improve marketing efficiency, processes, and measurement frameworks.
  • Manages projects independently, ensuring deliverables meet quality, timing, and business-impact expectations.

Requirements

  • Bachelor’s degree required (Marketing, Business, or related field preferred).
  • 2–4 years of experience in brand marketing, CPG marketing, and supporting product launches with cross-functional commercialization processes is strongly preferred.
  • Language Skills: Ability to analyze and present information clearly in English; Spanish proficiency strongly preferred.
  • Comfortable presenting insights to managers, sales teams, and cross-functional partners.
  • Analytical & Reasoning Skills: Strong ability to synthesize multiple data sources into cohesive insights.
  • Demonstrated experience turning data into recommendations, not just reporting.
  • Comfortable working in fast-paced environments with shifting priorities and ambiguity.
  • Strong business acumen and ownership mindset.
  • Computer & Technical Skills: Advanced Excel proficiency (pivot tables, formulas, scenario analysis).
  • Strong PowerPoint storytelling and presentation skills.
  • Familiarity with syndicated data platforms (SPINS, IRI, Numerator, Cognos).
  • Experience with project management systems and ERP/item setup systems preferred.
  • Supervisory Responsibilities: No direct reports; may provide direction to junior analysts, interns, or external analytics partners.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Novamex logo

Novamex

4.1 Glassdoor

Established in 1987, Novamex is the leading marketer of soft drinks, foods, and authentic Mexican brands in the United States. With exclusive rights in the distribution of Jarritos, Sangría Señorial, Sidral Mundet, Mineragua, Chocolate Ibarra and D'Gari among others, Novamex is involved in every aspect of their sale, distribution, and marketing to Hispanics in the U.S. Novamex invites you to surf through its website and learn more about the company, its high quality brands, innovative promotions, and its network of more than 50,000 distribution points from coast to coast.

Founded in 1986
El Paso, Texas, USA
677 employees (63 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
17.4%
Direct
25.4%
Referral
11.2%
Social
44.8%
Paid
1.1%

Headcount Trend

Current headcount: ~678

Marketing Team

Marketing Team Size
63 (9% of company)