Responsibilities

• Manage social media content and traffic
• Define most important social media KPIs
• Manage and help create social media content
• Measure the success of social media campaigns through monthly reporting
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Sprout and other posting tools
• Work in multidisciplinary team with copywriters and designers
• Collaborate with Marketing, Ads, Photo/Video and Account Manager teams
• Create Instagram stories and reels
• Create strategies to help the team stay innovative

Requirements

• Knowledge of Facebook, Twitter, Instagram, Tik Tok, Google+ and other social media best practices for business
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Outstanding multitasking skills
• Critical thinker and problem-solving skills
• Be a strong team player
• Good organizational and time-management skills
• Great interpersonal and communication skills
• Must be a Florida resident
• Remote team availability/experience with remote work environments

Preferred

• Canva and Adobe experience a plus
• Experience with Sprout and other social media posting tools