Responsibilities

• Develop and execute comprehensive social media strategies tailored for creative photography and video brands, ensuring alignment with overall marketing goals.
• Create engaging content including images, videos, blog posts, and graphics using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Manage social media accounts using platforms like Hootsuite and Buffer, scheduling posts, monitoring engagement, and optimizing campaigns for maximum reach.
• Conduct keyword research and implement SEO best practices to enhance content discoverability across search engines and social platforms.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activity; translate insights into actionable marketing tactics.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance; prepare reports that inform future strategies.
• Manage paid advertising campaigns on Facebook and other social media channels to increase brand awareness and drive conversions.
• Foster strong relationships with followers, influencers, and partners through proactive engagement and public relations efforts.
• Oversee branding consistency across all digital channels while supporting e-commerce initiatives through targeted content creation.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with brand voice before publication."