Responsibilities

• Monitor analytics and metrics to gauge success of social media posts and campaigns.
• Research social media trends that relate to target audience’s interest.
• Manage a social media content calendar for various channels, planning and scheduling posts in advance.
• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement.
• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
• Collaborate with the marketing team to grow the company’s network and target new followers.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Build and manage influencer strategies that align with brand goals and product launches
• Identify, negotiate, and maintain relationships with a network of creators (macro, micro, and emerging voices)

Requirements

• Bachelor’s degree in Marketing, Communications, PR, or a related field
• 6–8+ years of experience in integrated communications, ideally within the beauty, fashion, or lifestyle sectors
• Deep understanding of the digital and media landscape, especially TikTok, Instagram, and creator/influencer culture
• Strong storytelling skills and brand voice development
• Ability to create captivating content for social media platforms.
• Proven track record in managing multi-channel campaigns from strategy to execution
• Excellent communication, project management, and organizational skills
• Passion for beauty, skincare, and innovation

Preferred

• Experience working with Korean or global beauty brands
• Familiarity with social media analytics tools (e.g., Sprout Social, Dash Hudson)
• Existing network of media contacts and influencers in the beauty space
• Bi-lingual in Korean a plus, but not required

Benefits

• Medical, Dental, and Vision Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation with company matching.
• Discount on all APUS Brands Products
• Gratis Program - Gift box with top selling products, twice a year
• Paid Maternity Leave
• Short Term and Long Term Disability Insurance
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays