Responsibilities

• CULTURAL INSIGHT & INNOVATION
• Research emerging cultural trends, grassroots movements, and community touchpoints relevant to entry-point consumers (Gen Z, new-to-brand audiences, and culturally curious communities).
• Contribute ideas for innovative event formats, content capture opportunities, and interactive experiences.
• Identify opportunities to deepen brand relevance through authentic partnerships and creative storytelling.
• Support pilot concepts that experiment with new formats, tech integrations, or community-first activations
• STRATEGY & CROSS-FUNCTIONAL COLLABORATION
• Assist in developing presentations and creative decks for internal stakeholders.
• Collaborate with marketing, field teams, and agency partners to ensure regional activations align with national brand priorities.
• Help evaluate event performance and consumer engagement metrics to inform future strategy.
• EVENT OPERATIONS & SUSTAINABILITY TRACKING
• Support the planning and on-the-ground execution of regional cultural events
• Assist with vendor coordination, production logistics, run-of-show development, and post-event recaps.
• Help manage event-day operations to ensure seamless execution.
• Track timelines and update internal communication.