Responsibilities

• Pioneer International Brand Creative: Partnering with local marketing agencies to translate Waymo’s frontier autonomous driving technology into clear, emotionally resonant, and human-centered campaigns across international markets.
• Direct & Embed with Agency Partners: Partner with world-class international creative agencies, embedding with local teams to co-create campaigns that preserve core brand tenets while unlocking deep cultural resonance.
• Govern Brand Guidelines & Standards: Own visual identity guidelines and verbal brand voice across international channels, providing oversight to prevent brand drift and ensure cross-market consistency.
• Translate Business Briefs into Creative Strategy: Translate complex business objectives and localized audience insights into clear, actionable and compelling briefs for creative teams.
• Architect Repeatable Creative Systems: Architect and optimize modular creative templates and AI-assisted workflows to enable partner agencies to deliver localized creative assets at speed without sacrificing craft.

Requirements

• Elite Creative Pedigree: 10+ years of experience in copywriting, brand creative, or creative direction, backed by an exceptional portfolio demonstrating both verbal and visual craftsmanship.
• International Localization Expertise: Deep experience creating TV, digital, and experiential campaigns for diverse international audiences and regional consumer behaviors.
• Agency & Vendor Direction Mastery: Proven track record of managing and directing top-tier global agencies and production partners to drive creative excellence under aggressive timelines.
• Full-Funnel Campaign Track Record: Proven ability to scale creative from massive brand initiatives down to always-on paid social and performance conversion stages.
• Tech Storytelling Mindset: Exceptional ability to translate sophisticated emerging technologies into clear, simple, and emotionally resonant consumer messaging.

Preferred

• International Brand Scaling: Experience expanding and scaling a consumer brand internationally, adapting large-scale marketing campaigns to respect local cultural nuances while maintaining cohesive global standards.
• Performance Creative Mindset: A proven track record of using creative performance metrics and rapid testing to optimize campaign copy and conversion.
• Executive & Stakeholder Management: Masterful stakeholder management skills, with a track record of pitching bold creative directions and resolving conflicting stakeholder visions.
• AI-Multiplier Fluency: Advanced fluency with Generative AI and AI-assisted creative tools, utilizing emerging technologies as a strategic multiplier to accelerate creative ideation and production.
• Frontier Tech Focus: Direct experience or a passionate curiosity for translating autonomous vehicles, robotics, or frontier technologies into understandable and compelling consumer-facing stories.
• Cross-Functional Collaboration: Experience collaborating closely with non-marketing partners, including Product, Engineering, and Public Affairs, to align creative work with technical milestones and safety narratives.

Benefits

• generous Company benefits program