International Brand Communications Marketing Manager, Holistic Health

Bridgewater, NJ (Unknown)

$120K/yr – $130K/yrSenior Level5+ years exp

Posted 6 days ago

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Job Summary

Own international brand strategy execution across markets, turning global plans into local campaigns, GTM programs, and performance improvements with distributor partnerships.

  • Lead international brand campaigns and go-to-market plans
  • Drive data-informed optimization with cross-functional teams
  • Collaborate with distributors to localize strategies

Job Description

Responsibilities

  • Brand Strategy & Campaign Execution
  • Translate global/US brand strategies into actionable campaign plans for international markets
  • Partner with US teams on Big Ideas and campaigns, driving deployment across international markets while ensuring consistency and local relevance
  • Define and guide go-to-market and channel strategies in partnership with Distribution Managers
  • Ensure high-quality execution standards across markets
  • Conduct fact-based assessments to support geographical expansion and define how to win in international markets
  • Collaborate with Innovation (I&R) and Portfolio teams to ensure strong pipeline alignment for international markets
  • Distributor & Market Support
  • Support distributor partners during brand launches, guiding development of local marketing plans
  • Strengthen existing distributor strategies to align with global initiatives in conjunction with distributor managers

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Product Development, or a related field. MBA is preferred but not required
  • Strong business analytics skills
  • 5+ years of proven marketing leadership with a focus in marketing on FMCG/VMS brands, healthcare brands. Sales and category management experience is an important plus
  • Ability to navigate and collaborate in an international business environment with countries and partners
  • In-market experience with holistic brand building, focusing on ATL, BTL and digital marketing
  • Retail marketing experience
  • Good understanding and experience in digital marketing and social media marketing and eCommerce
  • Strong project management skills, able to handle multiple projects simultaneously
  • Broad stakeholder management experience, including working with third-party agencies and vendors
  • Experience bringing new brands into new markets

Preferred

  • Experience working in distributor-led and highly fragmented international markets
  • Ability to identify and scale best practices across markets
  • Strong understanding of how to balance global consistency with local market adaptation
  • Experience translating campaign performance into scalable improvements across multiple markets
  • Exposure to complex multi-brand portfolios and cross-market activation models

Benefits

  • Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
  • our dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Marketing Team

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