Responsibilities

• Support content development and execution across TikTok and Instagram (short-form video, static, captions, etc.)
• Assist in community management, including monitoring comments, DMs, and engaging in a timely, brand-right voice
• Identify and track trending moments, formats, and cultural conversations, translating them into actionable ideas
• Support creator and partnership research, including identifying relevant influencers and emerging talent
• Assist with content calendar management and publishing workflows
• Conduct competitive analysis and share insights on how our brands can stand out

Requirements

• Currently enrolled or recently graduated from bachelor’s program with a recommended focus on digital marketing
• Immersed in the social media landscape with a pulse on trends & platform updates
• Well-versed in all key social channels/platforms and their respective best practices
• Proven understanding of and ability to analyze platform-specific content performance metrics
• Ability to create engaging social-first, short-form videos
• Comfortable being on camera and speaking directly to camera
• Experience with video-editing apps (Splice, Capcut, Magisto, Vixer, iMovie, etc.)
• Ability to adapt to and execute against distinct brand voices across multiple brands and audiences
• Excellent written communication / copywriting skills
• Self-motivated and adaptable, able to work independently and as part of a team
• Extremely detail-oriented, "no task is too small" attitude