Responsibilities

• research key decision-makers within target accounts aligned to IBP profiles
• Use prospecting tools to find, verify, and maintain accurate contact data
• Support outreach campaigns led by Sales team members and Business Development Representatives (BDRs)
• Monitor industry publications for relevant trends and insights
• Identify and organize articles, reports, and white papers related to healthcare staffing challenges
• Track competitor messaging and contribute to recurring “In the News” updates for the sales team
• Research new target markets and segments to support go-to-market strategy
• Assist in developing go-to-market materials aligned with brand guidelines
• Collaborate with Marketing and Product teams to ensure consistent messaging and positioning