Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Intermediary Distribution Channel Marketing Manager
Chicago, IL (On-site)
$140K/yr – $160K/yrSenior Level10+ years expFull time
Posted 5 weeks ago
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Job Summary
Own intermediary-channel marketing with a focus on engagement, thought leadership, and product adoption; balance rapid campaign execution with stakeholder alignment and data-driven personalization.
- Growth/Ownership: Lead intermediary distribution marketing and content that moves product adoption and brand lift.
- Collaboration: Align with Investment Teams, Product, and Sales to build differentiated thought leadership and timely updates.
- Measurement: Use data and research to target content, personalize messaging, and drive engagement.
Job Description
- Develop strategy and tactics for engaging intermediary clients and prospects, with a focus on measurable outcomes. Marketing activities will center on:
- Developing compelling campaigns and differentiated content relevant and specific to the intermediary distribution channel
- Increasing brand awareness and engagement
- Promoting our products and solutions to improve adoption of our capabilities
- Drive speed to market by rapidly developing, prioritizing, and executing campaigns and content in response to product, market, and distribution needs—while maintaining quality and consistency. Work closely with key stakeholders, including Intermediary Distribution Team, Product Team, Investment Teams, Marketing Team.
- Ensure strong engagement and alignment with intermediary distribution team leadership
- Interview and collaborate with investment teams (portfolio managers, analysts, and portfolio specialists), sales and client service teams, and marketing colleagues to create thought leadership and value-add programs that help drive engagement
- Develop more frequent product and market updates and insights beyond quarter-end
- Write compelling content that drives digital engagement
- Create targeted messaging and thought leadership outreach to support the intermediary distribution channel and help build the brand
- Provide insight and support for media programs that target the intermediary channel
William Blair
William Blair is the premier global partnership with expertise in investment banking, investment management, private wealth management, institutional sales and trading, and equity research. We provide advisory services, strategies, and solutions to meet our clients’ evolving needs. As an independent and employee-owned firm, together with our strategic partners, we operate in more than 20 offices worldwide.**Includes strategic partnerships with Allier Capital, BDA Partners, and Poalim Capital Markets.Social Media Disclaimer: williamblair.com/Disclosures#social
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