Responsibilities

• Lead growth marketing strategy across the customer acquisition and lead generation funnel.
• Assess and optimize CRM, lead management, and marketing-to-sales handoff processes.
• Analyze funnel performance metrics and identify opportunities to improve conversion rates and campaign effectiveness.
• Develop and implement scalable marketing processes, workflows, and operational improvements.
• Partner with marketing leadership to prioritize initiatives and align marketing efforts with business objectives.
• Provide guidance and leadership to marketing team members across digital marketing, content, and marketing operations.
• Establish dashboards, reporting frameworks, and KPIs to measure marketing performance.
• Identify root causes of performance issues and implement data-driven solutions.
• Support product and growth marketing initiatives that drive pipeline generation and customer engagement.

Requirements

• Proven experience in Growth Marketing, Demand Generation, Product Marketing, or Marketing Leadership roles.
• Strong marketing strategy background with demonstrated success improving funnel performance and business outcomes.
• Experience owning or implementing marketing processes, systems, and operational improvements.
• Deep understanding of CRM platforms, lead management, marketing operations, and performance analytics.
• Ability to step into a leadership capacity and influence cross-functional stakeholders.
• Strong analytical and problem-solving skills with a data-driven approach to decision making.
• Experience evaluating marketing performance metrics and identifying opportunities for optimization.

Preferred

• Experience within life sciences, biotechnology, scientific instruments, CROs, research tools, or related industries.
• Background in highly structured, process-driven organizations known for operational excellence.
• Familiarity with root-cause analysis methodologies and continuous improvement practices.
• Experience serving as a strategic advisor to marketing leadership during periods of growth or transformation.
• High-potential marketing leaders ready to step into a broader strategic role are also encouraged to apply.