Intelligence Director at Barkley | Kansas City, MO

Barkley

Intelligence Director

Kansas City, MO (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven consumer insights for BarkleyOKRP as a lead quantitative researcher within the Intelligence team.

Own primary quantitative research initiatives from design through activation.
Must-have: 8–10+ years of quantitative consumer research and analytics experience.
Standout: Advanced modeling (CBC/ACBC, factor, cluster) and survey design expertise.

Job Description

Responsibilities

Partner with the SVP of Intelligence to design and execute insight-driven learning agendas that define business opportunities and fuel client growth
Contribute to the evolution of BarkleyOKRP’s consumer research processes, frameworks, and best practices
Champion insight integration across Strategy, Creative, Media, and Client Experience teams
Provide mentorship and guidance to junior Intelligence team members
Lead primary quantitative research initiatives from design through analysis and activation
Design and execute advanced analytical approaches including factor analysis, cluster analysis/segmentation, choice-based modeling (CBC, ACBC), regression modeling, and MaxDiff methodologies
Translate statistical outputs into meaningful strategic narratives and business implications
Direct the creation of surveys, screeners, discussion guides, dashboards, data visualizations, and actionable deliverables
Collaborate with Strategy, Creative, Media, and Client Experience teams throughout the insight-gathering process
Ensure insights are clearly connected to briefs, creative development, communications planning, and innovation strategies

Requirements

Bachelor’s degree required; advanced degree in marketing research, statistics, economics, psychology, or related field a plus
8–10+ years of progressive experience in quantitative consumer research and analytics
Experience within an insights firm, client-side insights team, creative agency, brand strategy consultancy, innovation shop, or management consulting firm strongly preferred
Demonstrated expertise in advanced quantitative methods including factor analysis, cluster analysis, regression, and choice-based modeling (CBC, ACBC)
Proven experience leading segmentation, journey mapping, and brand equity research initiatives
Strong survey design expertise and fluency in statistical/analytics tools (e.g., SPSS, R, Python, Sawtooth, Displayr, Alchemer, Forsta/Decipher, Qualtrics, etc.)
Ability to synthesize complex data into compelling stories tied to clear business implications
Experience contributing to proposals and presenting to client stakeholders
Strong reasoning skills: ability to define problems, collect and analyze information, and draw sound, strategic conclusions
Ability to manage multiple projects simultaneously in a fast-paced agency environment

Barkley

BarkleyOKRP is one of the largest full-service independent agencies in the U.S. As an alternative agency model, BarkleyOKRP is independent enough to make bold work that sticks with the modern consumer and big enough to build whole brands with our full spectrum of capabilities. The firm is also one of the largest Certified B Corporation agencies with industry recognition that includes four times on Ad Age’s A-List, as well as being named AdAge’s “Agency of the Year - Culture, Convergence;” AdWeek’s “Fastest Growing Agencies'' and “Agency of the Year” shortlist, The 4A’s Foundation “Independent Agency of the Year” for DEIB practices, and the ANA’s Multicultural Excellence award. Learn more at barkleyokrp.com.

Founded in 1964

Kansas City, Missouri, USA

384 employees (123 in marketing)

www.barkleyokrp.com