Responsibilities

• Create strategic insights for clients utilizing customer and competitive research, bench marking studies, and general analysis and audit techniques.
• Serve as the lead individual (especially for Brand Management and New Business) as it relates to guiding your accounts through the process of developing complex strategic plans
• Orchestrate, implement, and optimize integrated campaign strategies across Social, Paid Media, CRM, and emerging platforms
• Develop creative and tactical briefs grounded in clear positioning and communication strategy
• Lead communication frameworks that connect brand, product, and performance objectives
• Develop creative briefs on projects by using research and insights to create a single strategic idea that inspires the creative team to achieve a business objective
• Create pitch decks and develop deck narratives by collaborating with the team and orchestrate the process of gathering information from each department
• Lead primary and secondary research by creating surveys, focus groups, internal and external brand questionnaires to discover insights
• Stay up to date on trends, media habits and innovative tech/platform opportunities to educate brands and departments on opportunities for brand relevance
• Define habits and trends into actionable insights that allow for collaboration between the creative, social and digital media teams

Requirements

• 5+ years post-degree experience in an Advertising agency or on a Marketing team in-house
• Data Analysis, Strategic Planning, Marketing Strategy skills
• Experience in developing and implementing marketing plans
• Strong communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Knowledge of digital marketing trends and technologies
• Experience with market research and consumer behavior analysis
• Bachelor's degree in Marketing, Business, Communications, or related field