Responsibilities

• Understand and build actionable insights based on audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
• Build and articulate a connective communication plan strategy based on the needs of the clients’ business, partnering with the Manager and/or Director, as needed
• Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)
• Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies
• Support Senior/Planner(s) in their ability to build actionable insights and rationale for plan recommendations, clearly articulate the strategic objectives to Channel Activation team(s), and lead ongoing campaign management tasks
• Lead campaign performance discussions with Account, Client, and Partner Agency team(s)
• Consistently seek feedback across cross-functional team to measure and improve performance against client metrics and KPIs
• Represent the voice of the strategy internally, guiding cross-channel recommendations to achieve plan objectives
• Autonomously make decisions to progress projects forward in a manner that delivers on the strategic need, meets/exceeds client expectations, and delivers on Agency quality standards

Requirements

• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 6+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• Demonstrated ability to understand and build actionable insights from first-party and syndicated research tools, leveraging them as key rationale for strategic communications plan recommendations
• Excellent presentation skills – verbally and written – for clients or relevant external audience
• Strong comfort level with data, analytics, and measurement solutions and recommendations
• Intermediate use of Microsoft Office products, including Word, Excel, and PowerPoint

Preferred

• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry specific partnerships, e.g., IQVIA, Crossix)