Responsibilities

• Leads and develops a team consisting of Integrated Planners and Optimization Specialists in preparing, developing and implementing media plans
• Develop and manage integrated media campaigns within highly visible accounts, including providing strategic and innovative counsel and developing strong client relationships
• Helps team members develop strategic recommendations, presentations, memos and POVs (point-of-view) for clients
• Develops measurement plans with analytics specialists to communicate clear and concise results to executive client leadership
• Seeks innovative solutions for client opportunities and challenges
• Knows and keeps up-to-date on available data and resources necessary for the preparation of effective and efficient media plans
• Makes recommendations to clients in optimizing their martech stack to achieve the optimal flow of data across multiple channels and platforms
• Monitors campaigns performance and proactively recommends campaigns optimization or channel shifts
• Works with other Supervisors to foster department interaction and growth
• Develop cross-departmental processes to ensure smooth plan delivery, execution, reporting presentations and overall client success

Requirements

• 7+ years of agency experience in media planning and buying
• Strong written and verbal presentation skills and style
• Ability to manage people and projects smoothly and efficiently
• Proficiency in audience profiling tools (Comscore, Nielsen, MRI,etc…) and media consumption habits
• Strong experience in managing overall media budgets
• Excellent interpersonal skills, demonstrating energy and passion for the work
• Effective problem-solver and generator of innovative solutions
• Well versed in applicable software and technology platforms
• Proficient in Microsoft Office applications, specifically Excel and PPT
• Analytics experience setting up advanced GA4 tracking and MMM

Preferred

• - Proficiency in audience profiling tools (Comscore, Nielsen, MRI,etc…) and media consumption habits
• - Analytics experience setting up advanced GA4 tracking and MMM
• - Experience with onboarding and executing CDP advertising strategies

Benefits

• 401k + employer match
• Medical, Dental, Vision
• Life and short-term disability (100% employer paid)
• Voluntary long-term disability
• EAP
• 9 paid holidays