Integrated Media Planner - Ptarmigan

New York City, NY (Hybrid)

$65K/yr – $73K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated media planning and cross-functional collaboration for financial-services–focused campaigns, turning client goals into measurable media strategies, performance insights, and timely execution.

  • Drive day-to-day planning and stewardship across planning, digital, and investment teams to ensure alignment with client objectives.
  • Coordinate RFPs and partner management under senior guidance to optimize media selections and pacing.
  • Analyze campaign performance to extract insights and actionable optimizations that improve KPIs.

Job Description

Responsibilities

  • Support the day-to-day planning and stewardship of assigned client business
  • Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
  • Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
  • Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
  • Develop RFPs and coordinate with media partners under the guidance of senior team members
  • Maintain visibility into active projects across planning, digital, and investment teams
  • Support client communications by responding promptly and professionally to requests
  • Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Requirements

  • 1.5–3 years of media planning and/or digital buying experience within a media agency
  • Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
  • Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
  • Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
  • Ability to build and maintain positive working relationships with internal teams and media partners
  • Clear written, verbal, and presentation skills
  • Highly organized with strong attention to detail and the ability to manage multiple priorities
  • Collaborative team player with a desire to learn and grow
  • Proficiency in Microsoft Office with expertise in Excel
  • Financial Services experience preferred but not required

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Marketing Team

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