Integrated Media Planner - Ptarmigan

New York City, NY (Hybrid)

$65K/yr – $73K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated media planning and optimization for assigned clients, turning campaign data into actionable insights across multiple channels and coordinating across planning, digital, and investment teams.

  • Media Planning: Develop integrated plans across Digital, Print, TV/OTT, and OOH aligned to client goals.
  • Campaign Insights: Analyze performance to extract actionable takeaways and optimization recommendations.
  • Cross-functional Delivery: Coordinate timelines, budgets, and inputs across planning, digital, and investment teams.

Job Description

Responsibilities

  • Support the day-to-day planning and stewardship of assigned client business
  • Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
  • Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
  • Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
  • Develop RFPs and coordinate with media partners under the guidance of senior team members
  • Maintain visibility into active projects across planning, digital, and investment teams
  • Support client communications by responding promptly and professionally to requests
  • Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Requirements

  • 1.5–3 years of media planning and/or digital buying experience within a media agency
  • Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
  • Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
  • Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
  • Ability to build and maintain positive working relationships with internal teams and media partners
  • Clear written, verbal, and presentation skills
  • Highly organized with strong attention to detail and the ability to manage multiple priorities
  • Collaborative team player with a desire to learn and grow
  • Proficiency in Microsoft Office with expertise in Excel

Preferred

  • Financial Services Experience Preferred But Not Required

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits
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Omnicom Media

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Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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