Responsibilities

• Lead the development and implementation of global communications strategies that drive full funnel media performance across social, OLV, display, and offline channels.
• Manage large-scale investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the competitive landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
• Lead the end-to-end development of creative media "bets"—translating high-level brand goals into "first-to-market" partnerships and bespoke activations that command attention and drive culture

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred

• 10 years of experience in paid media management, integrated marketing, or a related field.
• Experience in paid media strategy/execution and agency management with an AI-first mindset.
• Proven track record of driving large-scale, multi-channel projects from start to finish as an individual contributor.
• A track record of "big ideas" where you successfully used media placements and strategic alliances to amplify a brand narrative in a non-traditional way.

Benefits

• Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.