Responsibilities

• Integrated digital marketing strategies aligned with client business and growth objectives.
• Campaign architecture across channels, audiences, messaging, content, and conversion paths.
• Clear KPIs, measurement frameworks, and testing plans for marketing programs.
• Ongoing performance monitoring to identify insights, opportunities, and areas for improvement.
• Next best strategy recommendations based on campaign performance and testing results.
• Strategic documentation that gives execution teams clear direction and priorities.
• Client strategy presentations that communicate the rationale, best practices, and recommended approach.

Requirements

• 5+ years of experience developing B2B digital marketing strategies.
• Experience building integrated, multi-channel marketing campaigns.
• Strong understanding of demand generation, lead generation, paid media, content, and conversion strategy.
• Experience defining KPIs, measuring performance, and using data to guide strategy.
• A strong understanding of testing and experimentation.
• Ability to translate business goals into clear, actionable marketing plans.
• Strong communication and presentation skills with both clients and internal teams.
• Experience working with complex B2B sales cycles and buyer groups.
• Based in the United States and can work 9 am to 6 pm EST

Benefits

• Competitive compensation of $90,000 - $100,000 annually
• Client hour expectations that enable a work-life balance
• 401(k) Benefit with matching to 4%
• Medical plan options with generous employer contributions
• Dental and vision employee coverage at no cost
• Permanently Remote
• Paid Time Off
• Continual learning and professional development
• Parental leave
• Flexible Fridays & winter holiday break