Responsibilities

• Own the integrated marketing calendar, translating quarterly GTM priorities — product launches, competitive moments, seasonal themes — into unified, multi-channel campaign architecture.
• Define the narrative arc for each campaign and ensure every channel — content, digital, paid, field, channel/partner, and PR — executes against the same message, audience, and timeline.
• Set the standard for how ThreatDown plans, briefs, and launches integrated programs — creating repeatable frameworks other marketers can run with.
• Serve as the connective tissue between Product Marketing, Content, Channel Marketing, Field Marketing, Creative, and Sales — ensuring every function knows its role in the plan and when it's due.
• Run integrated planning cycles and campaign retrospectives that keep teams aligned, unblock dependencies, and keep programs on schedule.
• Partner with Sales and Revenue Operations to make sure integrated programs translate into real pipeline — not just activity.
• Represent the integrated plan in leadership reviews, communicating status, risk, and results clearly to stakeholders and executives.
• Steward the editorial and campaign calendar so thought leadership, product content, and demand programs reinforce one another instead of competing for attention.
• Partner with Content and Product Marketing to shape flagship assets — research reports, webinars, video series — that anchor each integrated campaign.
• Protect message and brand consistency across every channel and region a campaign touches.

Requirements

• 5 –10 years of B2B SaaS marketing experience, with meaningful time in cybersecurity, IT infrastructure, or another complex, technical buying environment.
• A track record of building and running integrated, multi-channel campaigns — not just executing one channel well.
• Experience partnering across Product Marketing, Content, Demand Gen, Channel, and Sales, with the credibility to align stakeholders who don't report to you.
• Sharp strategic instincts paired with a genuine willingness to get into the details — the brief, the asset review, the underperforming campaign.
• Strong command of full-funnel metrics and attribution, and comfort with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• Excellent storytelling and editorial judgment — you know a strong campaign narrative when you see one, and can push back when one isn't there yet.
• Experience managing marketing budgets and making ROI-based tradeoffs.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Preferred

• Prior people leadership or dotted-line team coordination experience is a plus

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world!
• (Benefits and Perks subject to change by country/region)