Integrated Marketing Specialist (7552C) 85377 at University of California Berkeley | Berkeley, CA

University of California Berkeley

Integrated Marketing Specialist (7552C) 85377

Berkeley, CA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive Marketing & Audience Development campaigns for UC Berkeley, overseeing production, social channels, and cross-partner collaborations.

Own marketing and audience development campaigns across social, print, and digital, with production management.
Must-have: Expertise in Asana and building scalable workflows.
Standout: Leadership of social listening, analytics, and cross-functional debriefs.

Job Description

Responsibilities

Project Management & Production: Serve as project manager for marketing campaigns and content production, ensuring timely, high-quality delivery across a team of internal staff, freelancers, and work-study students.
Act as managing editor of the Program Guide and other print and digital collateral, owning the production calendar and assigning tasks in Asana, communicating closely with cross-functional stakeholders, and overseeing distribution.
As social media channel owner, oversee the execution of storytelling across platforms including Instagram, Facebook, LinkedIn, and YouTube.
Coordinate creative for paid advertising campaigns, from brief to execution.
Manage work-study students in support of social media content creation, scheduling, social listening, and community management.
Act as liaison with external partners including SFFILM, Mill Valley Film Festival, KQED, and other collaborators to ensure deliverables and timelines are on track.
Organize marketing photography, maintaining a system for asset storage, archiving, and version control for the department.
Coordinate with web, email, and PR to align campaign timing, messaging, and deployment.
Stay up-to-date on university and field-wide best practices and requirements for accessibility, managing image descriptions on social media.
Reporting, Analytics, and Optimization: Own impact reporting across Marketing and Audience Development, translating data into actionable insights.

Requirements

Understanding of fundamental marketing principles, strategies, techniques, and best practices.
Ability to manage concurrent projects from initiation through completion, maintaining clear timelines, prioritized task lists, and accountability across internal teams and external partners.
Expertise in building and maintaining workflows in project management platforms such as Asana; ability to anticipate bottlenecks, communicate proactively when priorities shift, and keep stakeholders aligned without requiring close supervision.
Strategy development via storytelling through digital and print communication.
Experience building accessible and inclusive campaigns to reach new audiences.
Social Media channel expertise including knowledge of platforms and industry best practices.
Communication and Influencing: Proactive cross-functional communication with peers and leadership to set expectations, secure buy-in, and provide an insights-driven point of view.
Ability to write clearly for internal audiences including creative briefs and impact reports, as well as for external audiences including compelling marketing copy.
Bachelor's degree in related area and / or equivalent experience / training

Preferred

Familiarity with BAMPFA (or comparable organizational knowledge)
Experience working at an arts or film focused institution, with a community-driven mission
Familiarity with Web Content Accessibility Guidelines (WCAG) 2.2 Level AA

Benefits

80 hours (10 days) of paid time per year to engage in professional development activities
Comprehensive benefits package (information available on University of California's Compensation & Benefits website)
Hybrid/remote work arrangement up to 40%

University of California Berkeley

A wellspring of innovation, the school occupies a 1,232-acre campus near downtown Berkeley. UC Berkeley, also known as Cal, was established in 1868 as the flagship of today’s 10-campus University of California.

Berkeley, California, USA

24K employees (1,051 in marketing)

berkeley.edu