Responsibilities

• Serve as project manager for marketing campaigns and content production, ensuring timely, high-quality delivery across a team of internal staff, freelancers, and work-study students.
• Act as managing editor of the Program Guide and other print and digital collateral, owning the production calendar and assigning tasks in Asana, communicating closely with cross-functional stakeholders, and overseeing distribution.
• As social media channel owner, oversee the execution of storytelling across platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Coordinate creative for paid advertising campaigns, from brief to execution.
• Manage work-study students in support of social media content creation, scheduling, social listening, and community management.
• Act as liaison with external partners including SFFILM, Mill Valley Film Festival, KQED, and other collaborators to ensure deliverables and timelines are on track.
• Organize marketing photography, maintaining a system for asset storage, archiving, and version control for the department.
• Coordinate with web, email, and PR to align campaign timing, messaging, and deployment.
• Stay up-to-date on university and field-wide best practices and requirements for accessibility, managing image descriptions on social media.
• Own impact reporting across Marketing and Audience Development, translating data into actionable insights.