Responsibilities

• Develop and execute the integrated marketing strategy for Innovation Labs
• Build annual and quarterly marketing plans aligned to commercial priorities
• Manage marketing budget, agency relationships and campaign planning
• Own the Innovation Labs website and digital experience
• Partner with PR to execute announcements, media strategy and analyst engagement
• Build executive thought leadership programs and speaking strategies
• Develop conference strategy, speaker submissions and event execution
• Launch and manage the Stewardship Council program
• Create integrated campaigns across customers, partners and developers
• Develop highly personalized executive engagement programs using AI

Requirements

• 8–12 years of experience in B2B technology marketing, integrated marketing, growth marketing or strategic marketing
• Demonstrated success building marketing organizations or programs from 0 - 1, preferably within AI, cloud, cybersecurity, identity or enterprise infrastructure
• Significant experience developing integrated marketing strategies spanning digital, events, PR, analyst relations, executive thought leadership and demand generation
• Strong understanding of account-based marketing, executive engagement and highly personalized B2B marketing
• Experience owning websites, editorial calendars, campaigns, launches and external communications
• Exceptional project management skills with the ability to orchestrate multiple initiatives across cross-functional teams
• Excellent executive communication, writing and storytelling abilities
• Experience working closely with Product, Engineering, Business Development, Corporate Marketing and executive leadership
• AI-native operator who uses AI to improve campaign development, personalization, research, planning and execution
• Builder mentality with a bias toward action and comfort operating in a fast-moving startup environment