Responsibilities

• Lead brand partner relationships across BSG
• Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches
• Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce)
• Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan
• Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners
• Ensure/ co-op pricing/costs meet expecations of brand partners and internal teams
• Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into BSG marketing calendar
• Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars
• Prepare and lead quarterly brand partner meetings
• Project Management/Brand Partner program growth

Requirements

• Bachelor's degree or an equivalent combination of education and experience required
• Minimum of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment
• Experience building annual marketing plans/programs and strong understanding of marketing
• Proficient in Marketing and Communication Brief writing and Creative Brief writing
• Outstanding verbal and written communication skills
• Strong project management and planning skills
• Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders
• Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus
• Effective negotiation and problem solving skills required
• Flexible and ability to multi-task- can work within ambiguous, fast moving environment

Preferred

• Customer centric, brand steward
• Flexible and Agile Adapter: Ability to navigate complexity
• Proactive- ability to take the lead and initiative
• Solutions-oriented
• Resourceful and adaptable
• Poised, composed, credible, good judgement
• Dependable

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
• associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus.
• onsite store at corporate campus with merchandise discount at Sally Beauty and CosmoProf Professional