Responsibilities

• Lead integrated marketing strategy across pre-sale opportunities by owning RFP responses, proactive pitches, and client presentations, translating business objectives into cohesive, multi-platform programs across content, social, partnerships, and experiential.
• Partner cross-functionally to bring programs to life by collaborating with Sales, Editorial, Product, Design, Social, PR, and Partnerships teams to ensure alignment from concept through execution.
• Drive ideation and concept development by leading brainstorms that produce insight-driven marketing solutions, shaping ideas into compelling narratives that leverage TPG’s authority and resonate with B2B and B2C audiences.
• Translate audience insights into marketable programs by leveraging data, category expertise, and TPG audience knowledge to develop strategic proposals, sponsorship packages, and scalable solutions that drive revenue.
• Develop and package revenue-generating opportunities by structuring integrated programs across platforms and identifying new ways to monetize TPG’s content, brand, and audience through both custom and repeatable offerings.
• Contribute to go-to-market strategy and product innovation through proactive pitches that highlight our value proposition across industries such as credit cards, hotels, airlines, cruises, and tourism organizations.
• Own and evolve TPG’s marketing materials and brand positioning by maintaining and updating media kits, eblasts, client templates, and ETDs, ensuring consistency, accuracy, and a best-in-class representation of TPG in market.
• Collaborate on pricing, packaging, and inventory strategy by partnering with revenue and ad operations teams to align program structure with performance goals and inventory realities.