Integrated Marketing Manager

Shoreview, MN (On-site)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own and execute integrated B2B marketing to drive growth, blending demand gen, content, and events to turn technical solutions into customer value.

  • Growth ownership: align campaigns, content, and events with sales and product leaders to hit pipeline and activation targets.
  • Audience and messaging: translate complex tech into customer-focused messaging for industrial and life sciences audiences.
  • Channel mix and tooling: manage DAM, CMS, analytics, and digital platforms to optimize every stage of the funnel.

Job Description

Responsibilities

  • Drive measurable business growth through strategic, integrated marketing initiatives that strengthen brand visibility, generate qualified leads, and enhance customer engagement.
  • Translate strategy to execution across campaigns, content, events, and brand initiatives.
  • Blend demand generation, content development, and event execution for a well-rounded B2B marketer role.
  • Manage campaigns, content, digital marketing efforts, trade shows, and customer experiences.
  • Collaborate closely with sales, engineering, and business leaders to align marketing with business objectives.
  • Translate complex technical solutions into compelling customer-focused messaging and content.

Requirements

  • Bachelor’s degree in marketing, communications, business, engineering, or a related field.
  • 5+ years of experience in B2B marketing, integrated marketing, content marketing, demand generation, events, or related roles.
  • Ability to understand complex technical concepts and translate them into customer-focused messaging and content.
  • Experience balancing strategic planning with hands-on execution across multiple marketing disciplines.
  • Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Experience with DAM, analytics, CMS, and digital marketing platforms.
  • Strong writing, editing, communication, and presentation skills.
  • Experience coordinating trade shows, events, or customer-facing marketing activities.
  • A collaborative mindset, intellectual curiosity, and passion for innovation.
  • US Person

Preferred

  • B2B industrial, manufacturing, automation, aerospace, nuclear, or life sciences marketing experience preferred.

Benefits

  • Global team recognized for their passion of inventing
  • First-of-a-kind product culture and project exposure
  • Training and development from industry-leading experts
  • Cutting edge benefit programs that include: 401(k) & matching; Medical, Dental, Vision Insurance; Disability & Life Insurance; PTO, Paid Holidays, & Parental Leave for both Parents; Tuition Reimbursement
Pohlad Companies logo

Pohlad Companies

Built on integrity. Bound by accountability. Powered by teamwork.These are the guideposts by which our companies continue to expand, grow and thrive. Founded in the 1950s, and now managed by Jim, Robert and Bill Pohlad, with active participation by the third generation - The Pohlad Companies is an organization built on the essence of family - a shared legacy and common thread that extends outward to our employees, businesses and communities. Each employee is integral to our success. Each business is part of a stronger foundation. With an initial focus in banking, our organization now spans several sectors: commercial real estate, robotics and automation, automotive, sports and entertainment - including the Major League Baseball franchise the Minnesota Twins - and private investing. More than 2,500 professionals are employed in our companies operating across the United States.Sharing the success of our business pursuits with those in need is one of our founding values. Each year, substantial contributions of time, talent and financial resources are made through The Pohlad Family Foundation, the Minnesota Twins Community Fund, and each of our organizations' operating companies and our employees in order to help improve the quality of life in our communities. From Employee to employee, company to company, The Pohlad Companies remain united by a commitment to creating value and opportunists for our employees, customers, communities and the family.

Founded in 1955
Minneapolis, Minnesota, USA
57 employees (2 in marketing)

Traffic Signals

Monthly Visitors
2.7K

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
1 (2% of company)

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