Responsibilities

• Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives.
• Generate and adhere to marketing budget.
• Book and account for all advertising and media ensuring funds are allocated to correct partners.
• Oversee advertising settlements for each show.
• Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales.
• Develop ad copy.
• Implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.

Requirements

• BA/BS Degree (4-year) In Marketing/Business Communications or a related field
• 4-6 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
• MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
• Knowledge of Social Media platforms (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Functional knowledge and/or personal experience with WordPress
• Knowledge of programmatic media and real time bidding
• Knowledge of data analysis and budgeting

Preferred

• Knowledge of music industry
• Demonstrates creativity and documented immersion in Social Media
• Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
• Analytical in nature using data to drive decision s

Benefits

• Bonus: (If applicable) This position is eligible for a bonus under the current bonus plan requirements.
• Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.