Responsibilities

• Support marketing strategies for developers, founders, startups, and engineering teams building with OpenAI, based on how technical audiences discover tools, evaluate them, and decide what to use.
• Partner with creative, media, and production agencies to develop briefs, evaluate concepts, improve the work, and bring campaigns to market.
• Establish agency relationships, campaign budgets, media planning, and paid media investments.
• Manage integrated campaigns across product launches, developer events, startup initiatives, community programs, and other opportunities to reach builders.
• Help shape campaign positioning, creative concepts, storytelling, and channel strategy. Bring your own judgment to the work and push for ideas that will actually resonate with developers.
• Identify compelling developers, founders, and companies building with OpenAI and find thoughtful ways to tell their stories.
• Measure what’s working across awareness, engagement, consideration, product adoption, and relevant business outcomes, then use those insights to improve future campaigns.

Requirements

• Have ~ 10+ years of experience in developer marketing, integrated brand marketing, creative or media agencies, product marketing, and/or a related technology marketing role.
• Love technology, follow what developers and founders are building, and actively explore new AI products and tools. You are curious about APIs, models, developer tools, and technical products, and can ask informed questions without oversimplifying.
• Can earn credibility with engineers, product leaders, developer relations teams, and technical marketers, while also translating technical ideas into campaigns that broader founder, startups, and business audiences can understand.
• Bring strong brand, media, visual, and creative judgment; have experience selecting and managing agencies, shaping campaign briefs, and delivering distinctive integrated work.
• Combine analytical thinking, hands-on execution, strong relationships, and original ideas that make the work better for the people around you. You are high-agency, comfortable with ambiguity, able to push back constructively, and trusted as a strategic partner rather than only an execution owner.