Responsibilities

• Strategic Planning & Roadmap: Define and own the end-to-end integrated marketing strategy, translating AI business priorities into actionable roadmaps and quarterly plans that drive awareness, adoption, and revenue.
• Full-Funnel Demand Generation: Design and execute multi-touch, data-driven campaigns across digital, lifecycle, and partner channels to accelerate pipeline, increase product usage, and drive customer expansion.
• Sales & Cross-Functional Alignment: Partner closely with Sales, Product, and Content teams to synchronize target account strategies, refine AI-specific messaging, and ensure seamless lead follow-up and funnel velocity.
• Audience Growth & Execution: Lead audience segmentation and database expansion efforts while collaborating with Marketing Operations to manage data integrity, lead routing, and precise campaign attribution.
• Measurement & ROI Optimization: Own program analytics and budgets, utilizing performance dashboards to test, iterate, and optimize campaigns based on KPIs like influenced revenue and cost per opportunity.

Requirements

• 5–8+ years of experience in B2B and B2C marketing, with at least 3 years in integrated marketing, demand generation, or lifecycle marketing.
• Proven track record building pipeline through integrated, multi-channel programs that connect audience acquisition, engagement, nurture, and conversion.
• Strong collaboration skills with Sales and cross-functional marketing teams; comfortable aligning stakeholders around shared goals and execution plans.
• Experience with marketing operations and core tools, including MAPs (Marketo, Eloqua, or HubSpot), CRM (Salesforce), analytics/reporting platforms, and attribution systems.
• Strong understanding of digital marketing, content strategy, lifecycle marketing, ABM, and partner motions within B2B go-to-market organizations.
• Familiarity with AI, SaaS, or emerging technology categories, with the ability to translate complex value propositions into compelling campaign narratives.

Preferred

• Strategic & Integrated Leadership: Combines a "true marketer’s mindset" with the ability to bridge content, digital, ABM, and partner efforts into cohesive, high-impact programs that drive measurable business outcomes.
• Data-Driven Storytelling: Leverages exceptional communication and analytical skills to transform complex data into audience-centric narratives and actionable insights that fuel engagement and demand.
• Execution & Collaboration: A high-energy, collaborative leader with expert project and budget management skills, capable of driving cross-functional momentum and managing multiple priorities in fast-paced environments.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program