Integrated Marketing Lead - K:Service at Klaviyo | Boston, MA | $124K/yr – $186K/yr

Klaviyo

Integrated Marketing Lead - K:Service

Boston, MA (On-site)

$124K/yr – $186K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end to end demand journeys for K:Service, aligning product marketing, brand, and lifecycle to grow pipeline and improve CX metrics across countries and channels.

Campaign Strategy: plan high reach and performance digital programs that move prospects through funnel stages.
Audience Messaging: refine positioning with Product Marketing to engage net new leads at each stage and drive desired CX metrics.
Cross-Functional Alignment: partner with Brand, Lifecycle, Content, Web, SEO and PLG to ensure an aligned campaign plan.

Job Description

Campaign Strategy: lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels.
Audience Messaging: optimize audience-specific messaging and positioning with Product Marketing to create engagement at each stage of the funnel for net new leads.
Cross-Functional Alignment: collaborate with Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO to align campaign goals.
Journey Optimization: ideate, design, and execute the K:Service marketing customer journey across all channels, refining end-to-end experiences with content and creative teams.
Measurement & Analytics: define and build measurement plans with Analytics to understand success drivers by country, audience, channel and tactic; report learnings and best practices.
Performance & Optimization: gather and analyze campaign performance to drive improvements and scale new customer acquisition.
Industry & Content Strategy: assess industry landscape and competitive approach to recommend CTAs, landing pages, and assets to grow customers.
Resource & Prioritization: establish success criteria to inform resource planning, flighting, and prioritization across stakeholders.

Klaviyo

3.7 Glassdoor

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 176,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Founded in 2012

Boston, Massachusetts, USA

2.9K employees (330 in marketing)

www.klaviyo.com/b2c-crm

67% recommend to a friend

74% CEO approval