Responsibilities

• Translate business objectives into integrated marketing strategies that align audience, offer, and channel plans to deliver measurable growth.
• Define campaign-level audience strategy and eligibility in partnership with analytics and product teams.
• Build omni-channel campaign strategies across digital (direct mail, paid search, paid social, display, onsite).
• Lead and prioritize test-and-learn initiatives aimed at improving channel performance.
• Partner with Marketing Analytics to define KPIs and build-out reporting and measurement framework.
• Present campaign outcomes and actionable recommendations to internal stakeholders.
• Manage risk by driving-forward proper campaign governance.
• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives.
• Coordinates and influences complex, multi-functional program teams.

Requirements

• 5+ years of industry-relevant experience
• University/college degree (typically required)
• Bachelor's degree
• Certifications: No Required Certification(s)

Preferred

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• life insurance for employee and spouse/child
• short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• robust wellness program with financial incentives