Responsibilities

• Integrated Fundraising & Campaign Execution
• Support the planning and execution of integrated fundraising campaigns, including annual appeals, seasonal campaigns, cultivation efforts, and special initiatives.
• Manage end-to-end direct mail and email fundraising campaigns in partnership with the direct response agency, including timelines, data requirements, segmentation, and deployment.
• Coordinate campaign execution across channels to ensure consistency in messaging, donor experience, and on time deployment of all campaigns.
• Monitor and evaluate campaign performance, translating results into clear insights on response rates, revenue, and donor behavior.
• Revenue Reporting, Analytics & Performance Management
• Manage divisional revenue reporting across fundraising channels, campaigns, and appeals.
• Ensure accurate tracking, attribution, and reconciliation of revenue tied to marketing-led efforts.
• Produce and maintain campaign-level and channel-level performance summaries to support decision-making, forecasting, and planning.
• Analyze trends in acquisition, retention, reactivation, and donor value to surface optimization opportunities.
• Partner with internal stakeholders to ensure a shared understanding of revenue definitions, metrics, and performance benchmarks.
• Support leadership with timely, reliable reporting that connects marketing activity to revenue outcomes.
• Donor Experience, Stewardship & Acknowledgements
• Oversee donor acknowledgement processes to ensure communications are timely, accurate, and aligned with donor expectations.
• Manage annual tax acknowledgement communications and related donor correspondence.
• Support stewardship and cultivation efforts by ensuring donor communications reflect giving history, engagement patterns, and impact.
• Partner with Resource Development and Community Impact to align donor-facing communications with programmatic priorities and organizational messaging.
• Identify opportunities to improve the donor experience across channels and touchpoints.
• Marketing Operations, Data & Systems Coordination
• Serve as Marketing’s primary point of coordination with the organization’s database of record and related fundraising and marketing systemsItems?placeholder - see note below for actual items.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 2 to 4 years of experience in integrated marketing, fundraising, or donor communications.
• Demonstrated experience managing direct mail and email fundraising campaigns.
• Strong project management skills, including experience with systems such as Monday.com
• Experience managing CRM/eCRM systems: Andar, EveryAction, and FundraiseUp preferred
• Basic technical fluency (e.g., HTML/CSS, data files, campaign QA)
• Experience producing and interpreting revenue and performance reporting tied to marketing efforts.
• Experience working with fundraising databases and marketing technology platforms.
• Strong understanding of donor lifecycle marketing, including acquisition, retention, and stewardship.
• Familiarity with print production and direct mail workflows.
• Comfort working with data, segmentation, and reporting to inform campaign decisions.

Preferred

• Experience with Monday.com
• Basic technical fluency (e.g., HTML/CSS, data files, campaign QA)

Benefits

• United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.