Responsibilities

• Designing and executing full-funnel, integrated marketing campaigns that align web, social, email, and paid channels into a cohesive client journey, turning awareness into engagement and engagement into qualified leads.
• Developing compelling content and creative assets across formats, from automated nurture journeys and landing pages to social campaigns and digital ads, that resonate with prospects and reinforce Janney’s brand promise.
• Leveraging data and analytics to optimize performance, using CRM and marketing automation tools to track engagement, refine strategy, and continuously improve conversion and retention outcomes.
• Collaborating cross-functionally with internal teams and partners to ensure campaigns are insight-driven, compliant, and strategically aligned with business priorities.
• Campaign & Journey Development
• Design strategic content and journey frameworks that drive engagement across the client lifecycle, from awareness to conversion.
• Map client and prospect journeys, identifying key messaging moments and aligning them with digital marketing and advisor initiatives.
• Partner with key stakeholders to ensure journeys and nurture programs are implemented effectively.
• Develop content briefs, messaging strategy, and journey structure to enable segmentation, personalization, and measurement.
• Digital Content Creation & Messaging

Requirements

• 10+ years of experience in digital marketing, content development, or campaign management; experience in financial services required.
• Expertise in email marketing and automation including journey building, ideally with Salesforce Marketing Cloud.
• Proven ability to write and edit marketing content that drives engagement and aligns with brand standards.
• Experience collaborating with creative, compliance, and digital marketing partners and agencies to execute campaigns.
• Understanding of how content and campaigns support lead generation and client conversion goals.
• Highly organized, collaborative, and proactive; comfortable managing multiple projects and stakeholders.

Benefits

• Benefits: Janney believes that its employees are the key to what makes a great company. Although work makes up a large portion of an employee’s life, we believe that a balance between work and non-work activities is essential to maintain quality performance and a positive work atmosphere. We offer a competitive package including Paid Parental Leave, generous Paid Time Off, eligibility for a $2,000 referral bonus, Employee Ownership, and Professional Development Assistance Plan designed to help you make the most of your life at work—and at home today and in the future. Explore further.
• Janney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments. We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm. Fostering a positive workplace experience remains a top priority. We’ve earned the Great Place to Work certification, which recognizes employers that create an outstanding employee experience. Based entirely on what current employees say about their experience working at Janney, this prestigious recognition underscores our commitment to our people and culture. People are our strongest asset. We recognize that when our team members thrive, our firm is more successful.