Integrated Marketing Associate

New York City, NY (On-site)

$72K/yr – $94K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own day to day calendar and cross channel content execution while tracking performance to optimize campaigns and surface timely brand moments.

  • Content & Campaign Management: keep the integrated calendar on track across channels and brand priorities.
  • Performance & Optimization: track metrics and compile insights to refine strategies.
  • Brand Narratives: surface culture moments, grow storytelling, and support partnerships and events while maintaining brand alignment.

Job Description

Responsibilities

  • Manage the day-to-day upkeep of the integrated content and campaign calendar across all channels, ensuring deliverables stay on track and aligned with brand priorities
  • Coordinate with internal teams and external partners to deliver compelling, high-quality content on time and on brand
  • Track campaign performance metrics and compile reporting to help the team optimize campaigns and refine strategies
  • Stay attuned to cultural and travel moments and surface timely opportunities to amplify BLADE's narrative as an innovative, culture-shaping brand
  • Contribute to content strategies that grow and strengthen our brand voice and storytelling, and deepen our relationships with fliers
  • Support the execution of brand and integrated marketing campaigns that drive awareness, customer acquisition, and loyalty
  • Assist with product marketing and promotion of BLADE products across channels.
  • Support the Partnerships and Activations team in executing BLADE partnerships and events while maintaining brand alignment across all flier touchpoints
  • Bring fresh ideas to the table by staying current with industry trends, platforms, and best practices

Requirements

  • 3–5+ years of experience in brand marketing, campaign coordination, program/project management, or account management roles within creative-driven, fast-paced environments
  • Strong project management skills — able to juggle multiple workstreams, shifting priorities, and competing timelines while keeping stakeholders informed
  • Experience supporting creative workflows from concept to delivery across brand, content, and production functions, including events
  • Bachelor's degree in Marketing, Communications, Business, or equivalent work experience
  • Working knowledge of upper funnel versus lower funnel dynamics and how campaign performance is measured
  • Strong writer and communicator, you can adapt a message across platforms and match the message to the medium
  • You keep your finger on the pulse of emerging trends, technologies, and best practices
  • Proficient in Google Docs, Sheets, Slides or Microsoft equivalent
  • Excellent communication and organizational skills

Preferred

  • High-growth startup experience is a plus
  • Proficiency in Braze, Figma and Adobe Suite a plus; must be willing to learn

Benefits

  • paid time off, healthcare benefits, a 401(k) plan with a company match, short-term and long-term disability coverage, life insurance, and more.

Marketing Team

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