Lead global social listening efforts to monitor conversation, sentiment, and emerging trends across key audiences, including players, creators, and parents Develop frameworks to measure and track share of voice (SOV), sentiment, and narrative ownership versus competitors and adjacent platforms Design and implement AI and agentic AI workflows to scale monitoring, surface insights, and prioritize high-impact signals Build systems that proactively identify trends, creator momentum, and potential risks or crises, and define thresholds for escalation Analyze social content performance across platforms, identifying patterns and developing hypotheses to optimize creative, format, and distribution Leverage tools such as Brandwatch, Meltwater or Tubular Labs and native analytics platforms to evaluate video performance and content trends Own reporting across weekly readouts, campaign analyses, and QBRs, delivering clear, actionable insights Operate with flexibility, delivering both quick-turn “pulse checks” and deep-dive analyses depending on business needs Develop audience panels and monitoring systems to better understand specific communities, including creators, parents, and key user segments Track and analyze top creators, influencers, and key voices to understand their impact on platform perception Conduct competitive and industry analysis to understand what content, campaigns, and formats are driving success Partner with international teams to ensure insights reflect both global trends and local market nuances