Responsibilities

• Serve as the primary day-to-day client contact across multiple accounts, fostering strong, trusted relationships.
• Translate client business objectives into strategic PR and social programming.
• Lead client meetings, present strategic recommendations, and manage expectations around timelines, deliverables, and results.
• Oversee account team workflows, ensuring quality control, timeliness, and operational excellence.
• Develop social media strategies across platforms such as Instagram, TikTok, LinkedIn and Facebook.
• Oversee content calendars, briefing materials, creative concepts, and community-management guidelines.
• Lead content strategy and creative direction, including copywriting, short-form video concepts, visual direction, and partnership ideas.
• Concept and create platform-native social content (TikTok, Instagram, Facebook), including filming, editing, and publishing short-form video.
• Proficiency in content creation tools such as Canva, CapCut, Adobe Creative Suite (or similar), to produce polished, on-brand assets.
• Analyze performance data to generate insights and optimize content and channel strategy.

Requirements

• 5–7 years of hands-on experience in public relations, digital communications, or social media required (agency experience strongly preferred).
• Bachelor’s degree in public relations, marketing, business, communications, or a related field is preferred.
• Experience in categories such as lifestyle, consumer, wellness, hospitality, or similar industries preferred.
• Experience with social, media, and analytics tools such as Sprout, Tagger, Meltwater and Muck Rack.
• Experience with content creation and design tools such as Canva, CapCut, Adobe Creative Suite, or similar.
• Demonstrated success managing client relationships and leading day-to-day account work.
• Strong understanding of social media strategy, platform best practices, and content development.
• Experience supporting earned media programs and familiarity with media relations fundamentals.
• Clear, compelling writer and communicator with the ability to craft narratives for clients and audiences.
• Strong organizational skills and the ability to manage multiple deadlines and stakeholders.

Preferred

• Familiarity with influencer marketing and creator partnerships.
• Experience leading cross-functional, integrated campaigns.
• Strong client-facing communication skills and comfort presenting to senior stakeholders.

Benefits

• Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Reasonable accommodations are available to help individuals with disabilities perform the essential functions of the job.