Responsibilities

• Lead the development and execution of integrated campaigns aligned with CNPS’s priority initiatives.
• Design and optimize audience journeys and conversion funnels across channels.
• Develop and execute campaign assets (e.g., email drip campaigns, action alerts, landing pages, forms, and digital content).
• Partner with internal teams (Conservation, Development, and Public Affairs) to drive engagement, member growth, and donations. This will include supporting the growth and activation of CNPS’s Advocacy Corps .
• Track campaign performance and translate insights into clear, actionable improvements.
• Contribute to digital strategy and implementation for CNPS-led and partner coalitions.
• Actively participate in coalition partner meetings on communications goals, objectives, and tactics. Provide input on digital engagement to drive engagement and conversions both proactively and at times of rapid response.
• Responsible for knowing what was discussed at each meeting, what responsibilities are assigned to CNPS, and communicating these to appropriate CNPS staff.
• Coordinate coalition and Public Affairs activities to fulfill communications and advocacy deliverables at key moments of opportunity or risk.
• Get things done in a strategic, timely, and creative fashion and remain adept at gathering input and feedback from multiple partners and collaborators.
• Develop clear, compelling messaging and calls to action tailored to audiences at different stages of engagement using multiple platforms.
• Manage and contribute to a multi-channel content calendar aligned with campaign priorities.
• Conceptualize and develop campaign content deliverables including but not limited to email content, landing pages, forms, social media content, video and photo content, infographics, and more across channels, including email, web, and social media.
• Collaborate with colleagues to develop campaign concepts and assets.
• Contribute to broader communications efforts, including but not limited to scripting, filming and appearing on camera in CNPS’ social media videos, contributing content to CNPS’ annual and quarterly reports, and writing other communications and marketing materials.

Requirements

• You bring at least 6 years of experience developing and executing digital campaigns, either in-house or at an agency.
• Platform & Technical Expertise: experience with CRM or digital engagement platforms (such as EveryAction , Blackbaud Luminate , NationBuilder , or similar tools), including building and managing automated email campaigns.
• You are comfortable working in CMS platforms like WordPress, and you are a regular and proficient user of analytics tools (e.g., Google Analytics, Search Console) to inform performance.
• Education & Experience: A bachelor’s degree is preferred. Relevant professional experience may substitute for a degree on a year-for-year basis. We encourage candidates who meet many, but not all of these qualifications to apply.

Nice to have

• Fluency in Spanish or other languages widely spoken in California.
• Experience with nonprofits, advocacy, or membership-based organizations.
• Familiarity with native plants, conservation, public lands, or biodiversity topics.

Benefits

• Health Insurance: 100% coverage of employee premiums for health (Kaiser or Anthem), life, dental, and vision insurance.
• Retirement Plan: 401(k) plan with up to 6% matching contributions, available immediately upon employment.
• Flexible Spending Accounts: Options for a Flexible Spending Account (FSA), Health Savings Account (HSA), Dependent Care Account (DCA), and Transportation Savings Account (TSA).
• Paid Leave: 13 holidays, 12 sick/wellness days, and 15 vacation days.
• Parental Leave: 12 weeks of paid supplemental parental leave, after one year of employment.
• Work-from-Home Support: CNPS-issued laptop, a $750 home office stipend, and a $60/month telework stipend.
• Employee Assistance Program (EAP): Comprehensive support for employees and their families.
• Professional Development: Annual budget of $500 and 32 hours for professional development opportunities.
• Team Building: Attendance at semiannual staff team-building events.
• Community: Complimentary CNPS Society membership.