Instrumentation Analyst Manager

Birmingham, MI (Hybrid)

$89K/yr – $121K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own data platform deployment to enable accurate data collection and actionable insights.

  • Must-have: Five+ years with data platform tools for research and targeting.
  • Standout: Expert in Adobe Analytics and Google Analytics 4 implementations.
  • Own and deploy data instrumentation across campaigns to enable reliable insights.

Job Description

Responsibilities

  • Own day-to-day data platform deployment to enable trusted insights.

Requirements

  • Bachelor’s degree in Computer Science, Marketing, or related field.
  • Minimum five years’ experience with data platform tools for research and targeting.
  • At least four years’ experience using tag management systems.
  • Proven ability to manage multiple initiatives in a deadline-driven environment.
  • JavaScript, CSS and HTML skills with leadership in this area.
  • Expertise in Site/App analytics platforms, Adobe Analytics and Google Analytics 4.
  • Strong understanding of web analytics basics: tags, cookies, variables.
  • Strong tag management system skills: tags, rules, variables.
  • Solid understanding of advertising, marketing and brand management in a digital environment.
  • Experience presenting to clients and groups, via web conference.

Nice To Have

  • History of working with new business teams on proposals and analytics demos.
  • Experience creating case studies, point of view documents or white papers in analytics.
  • Ability to streamline data instrumentation processes with internal teams.
  • Experience working on testing, targeting and personalization projects with CDPs.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
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Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995
New York, NY, US
1.8K employees (823 in marketing)
73% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
24.6K
Traffic Source Mix
Search
44.8%
Direct
46.9%
Referral
5.2%
Social
1.7%
Paid
1.2%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
471 (22% of company)
Median Career Experience
13 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
24

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