Responsibilities

• Respond to DMs multiple times per day — keeping conversations warm, engaging, and on-brand
• Send outbound DMs and engage with new followers and targeted accounts to grow community and drive conversions
• Respond to comments on all posts and engage with likes to boost visibility
• Flag warm DM leads that are ready to be moved to a sales call and notify the founder
• Create carousel posts (graphics, layout, copy) aligned with our brand voice and content direction
• Manage and maintain a 2-week stories filming calendar — plan story concepts and prompt the founder with a simple filming guide so she can record quickly and efficiently
• Coordinate with our content/editing team on scheduling and logistics
• Help maintain our overall content calendar, ensuring posts are organized and ready at least one week in advance

Requirements

• Have hands-on experience managing Instagram accounts, ideally in the coaching, wellness, or personal brand space
• Are an excellent writer who can match and protect a founder’s voice across all communications
• Are highly organized, proactive, and thrive in a fast-paced environment
• Understand Instagram engagement strategy — you know what makes a DM conversation convert and how to keep a community alive
• Have Canva proficiency — highly desirable for creating on-brand graphics, carousels, and story templates
• Have editing skills for Instagram content — experience with CapCut and Instagram Edits for reels and short-form video editing is a strong plus
• Are available daily, including checking in multiple times per day
• Are reliable, communicative, and take ownership of your work
• Are an upbeat, positive, solution-oriented person

Preferred

• Familiarity with high-ticket coaching sales funnels and DM-based lead nurturing
• Experience building or managing a personal brand Instagram account
• Experience working directly with a founder or in a personal brand environment