Responsibilities

• Content execution and channel management
• Build and manage an IG posting schedule based on a content plan provided by our team
• Write or refine captions in the brand voice (clear, warm, authoritative; mental-health appropriate)
• Coordinate asset creation needs (Reels edits, carousels, simple graphics, story frames) either yourself or with our designer/editor if needed
• Publish posts, Reels, Stories; manage highlights as needed
• Community management: monitor and respond to comments/DMs and flag anything sensitive or requiring clinical discretion
• NOTE: interview guests are anonymous and you'll primarily be working with audio only conversations
• Paid campaigns (required)
• Set up and manage targeted Instagram ad campaigns (Meta Ads Manager)
• Build audiences (custom, lookalike, interest-based), test creatives, and iterate

Requirements

• Must-haves
• Proven experience managing Instagram for a person-led brand and/or company
• Proven experience running targeted IG ad campaigns through Meta Ads Manager (please show examples)
• Strong copy instincts and ability to write in a sensitive, professional mental health tone
• Familiarity with best practices for mental health marketing (no unethical claims, no “diagnosing,” careful with triggers and privacy)
• Reliable, consistent communicator; can work with deadlines and approvals
• US East Coast-based or at minimum overlapping working hours

Preferred

• Experience in mental health, psychology, wellness, or healthcare marketing
• Design skills (Canva) and/or light video editing for Reels (CapCut/Premiere)
• Experience growing thought leadership accounts (not just product brands)