Insomniac - Marketing Technology Specialist

Calabasas, CA (On-site)

$68K/yr – $85K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own day‑to‑day MarTech operations for a subset of events, driving front‑end design, data analysis, CMS administration, and cross‑functional collaboration to optimize campaigns and experiences.

  • Lead day-to-day operations across MarTech platforms for assigned events
  • Partner with marketing leads and cross-functional teams to fulfill external requests and provide insights
  • Track performance metrics and extract actionable improvements

Job Description

Responsibilities

  • Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned subset of events within the company portfolio
  • Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads, especially as pertains to MarTech products, and fulfilling external requests
  • Design front-facing elements of websites and email campaigns in alignment with brand identity
  • Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data, to determine areas of improvement and success
  • Expert administrator of all platform CMS and cross-platform integrations
  • Event/artist content management for Insomniac festivals, branded shows, concerts, and clubs
  • Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, and production
  • Other special projects, support roles, and tasks assigned as needed
  • Some travel may be required (economy)

Requirements

  • 3+ years relevant working experience in web, marketing, and/or music
  • Exceptionally high attention to detail
  • Tech-savvy with the ability to quickly master new tools & understand inter-product relationships
  • Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
  • Excel at copywriting (spelling, grammar, sentence structure, etc.)
  • Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
  • Excel at organization, both in a personal and collaborative team setting
  • Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
  • Ability to systematically execute to perfection on tight deadlines
  • Experience with web CMS required
Insomniac Events logo

Insomniac Events

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.Peep our jobs @ https://www.insomniac.com/careers/

Founded in 1993
Los Angeles, California, USA
1.8K employees (612 in marketing)

Traffic Signals

Monthly Visitors
344.8K
Traffic Source Mix
Search
59.5%
Direct
31.6%
Referral
5.9%
Social
2.6%
Paid
0.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
346 (20% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
5

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