Responsibilities

• Synthesize platform data and analytics into clear, compelling storytelling that translates complex behavioral insights into clear narratives, visuals, and recommendations for diverse audiences
• Establish a content vision for the company leveraging the platform and third-party datasets
• Produce content across multiple formats including webinars, presentations, memos, social media posts, white papers, and other formats as needed
• Stand up and maintain social listening programs to track topics, sentiment, share of voice, influencers, and message resonance.
• Configure dashboards, queries, alerts, taxonomies, and tagging schemas in Meltwater, Hootsuite, and Sprout Social or comparable tools.
• Create client deliverables that help advocacy organizations, corporations, government entities and other clients understand audience behavior
• Develop though leadership content including white papers, research reports, and trend analyses that showcase the platform’s unique capabilities
• Recommend headlines, hooks, and content angles aligned to audience motivations and channel norms.
• Present insights and messaging to clients during reviews, QBRs, and planning sessions; field questions and align on next steps.
• Partner with data scientists to interpret findings and identify the most meaningful insights for external audiences
• Collaborate with strategists working on client accounts to ensure insights are actionable and aligned with client objectives.
• Work with the Marketing team to amplify thought leadership and support brand positioning efforts.
• Create and maintain standardized templates for reports, social insight briefs, and messaging frameworks.
• Document methodologies, query logic, and taxonomies to ensure repeatability and quality control.
• Uphold accuracy, clarity, accessibility, and visual consistency across all client deliverables.