Innovation and Planning, Lend Marketing- Senior Vice President

Wilmington, DE (On-site)

$144K/yr – $217K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive a multi-year innovation roadmap for Lending Marketing by turning market insight into scalable initiatives.

  • Own prioritized innovation initiatives from concept through adoption in Lending Marketing.
  • Must-have: 10+ years in financial services marketing with strategy and innovation.
  • Standout: Cross-functional influence across a matrix organization and change-management focus.

Job Description

Responsibilities

  • Identify new innovative capabilities / opportunities to increase personalization, efficiency, and speed to market for Lending Marketing through deep understanding of market trends, competitor analysis, and current campaign processes.
  • Establishing a clear, multi-year innovation roadmap for Lend Marketing with measurable impact.
  • Lead prioritized innovation initiatives from concept through adoption across Lend Marketing, with consideration for broader roll-out across Customer Marketing
  • Craft compelling narratives and updates on Lending Marketing impacts and innovation agenda through data.
  • Facilitate change management across Lend Marketing for new organizational initiatives, processes enhancements, and system changes.
  • Ensure effective business management across Lend Marketing, including financial forecasting, vendor governance, and coordination with controls partners on audit, exam, and risk-related activities.

Requirements

  • 10+ years of experience in financial services and marketing, preferably with experience in strategic initiatives, marketing strategy, planning, and innovation
  • Proven problem-solving skills to structure challenges and identify solutions / opportunities.
  • Ability to lead and influence partners across a matrix organization, fostering collaboration, and building confidence with peers on key Lending Marketing innovation opportunities.
  • Effective at managing and driving multiple initiatives and priorities simultaneously.
  • Proficient at Excel and skilled at creating high quality presentations for executives.
  • Bachelor’s/University degree
  • Master’s degree preferred

Benefits

  • medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
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Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~199.4K

Marketing Team

Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $6.5B
  • Apr 2025
    Post IPO Debt • $2.8B
  • Nov 2024
    Post IPO Debt • $4.3B

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