Innovation Marketing and Outreach Manager

Orono, ME (Unknown)

$68K/yr – $75K/yrMid Level4+ years expFull time

Posted 2 days ago

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Job Summary

Own and execute a strategic marketing plan to promote UMaine's innovation resources and support SPIRE, driving outreach and utilization across diverse partners.

  • Lead cross-functional marketing strategy aligning with SPIRE and university goals.
  • Build content, partnerships, and analytics to measure impact and revenue objectives.

Job Description

Responsibilities

  • The innovation marketing and outreach manager is responsible for developing and executing a strategic marketing plan to promote and increase utilization of the University of Maine’s innovation and economic development resources.
  • This position, reporting to the Division of Marketing and Communications, will directly support the university’s hub for commercializing innovations that move Maine forward: the Office of Strategic Partnerships, Innovation, Resources, and Engagement (SPIRE).

Requirements

  • Typically has the education associated with a Bachelor’s degree in a field that develops strong written communication skills, and four to seven years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.
  • Demonstrated success in developing strategic marketing plans to generate revenue and achieve measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies.
  • The position requires self-direction, innovation, and vision, demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues.
  • Experience creating, editing and managing highly informative and engaging content across different mediums.
  • Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.
  • Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups.
  • Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information.
  • Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records.
  • Proficient skills in the use of word processing, spreadsheet, database management, and presentation software.
  • Proven interpersonal, small group and public communication skills.

Preferred

  • Master’s degree.
  • Experience working at a national or global manufacturing, research and development, or technology company.

Benefits

  • The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options.
University of Maine logo

University of Maine

The University of Maine, founded in Orono in 1865, is the state's land grant, sea grant and space grant university. It is located on Marsh Island in the homeland of the Penobscot Nation. As Maine's flagship public university, UMaine has a statewide mission of teaching, research and economic development, and community service. UMaine is the state's only public research university and among the most comprehensive higher education institutions in the Northeast. It attracts students from all 50 states and more than 75 countries. UMaine currently enrolls 11,741 undergraduate and graduate students who have opportunities to participate in groundbreaking research with world-class scholars. UMaine offers more than 100 degree programs through which students can earn master's, doctoral or professional science master's degrees, as well as graduate certificates. The university promotes environmental stewardship, with substantial efforts campuswide to conserve energy, recycle and adhere to green building standards in new construction. For more information about UMaine, visit umaine.edu.

Founded in 2012
Orono, Maine, USA
4.8K employees (215 in marketing)

Traffic Signals

Monthly Visitors
551K
Monthly Google Ads Budget
$115.7K
Traffic Source Mix
Search
60.5%
Direct
32.8%
Referral
5.1%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~4.8K

Marketing Team

Marketing Team Size
160 (3% of company)
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$22.5M
Last Raise
$650K
Grant, 3 years ago

Funding History

  • Jun 2023
    Grant • $650K
  • Jan 2020
    Grant • $400K
  • Jun 2018
    Grant • $2.5M

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