Influencer Strategist

New York City, NY (Hybrid)

$85K/yr – $105K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize influencer campaigns end-to-end for clients, from influencer selection and briefs to contracts, budgets, content reviews, and performance reporting.

  • Lead influencer identification and onboarding
  • Oversee legal contracts and budget management
  • Analyze results to optimize programs

Job Description

Responsibilities

  • Manage the day-to-day elements of influencer campaigns for clients
  • Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients
  • Develop and execute multiple influencer campaigns at a time; develop timelines, manage deadlines
  • Adhere to brand-aligned diversity & inclusion tenets
  • Identifying brand-right influencers based on campaign objectives and desired outcomes
  • Draft, review and oversee legal contracts for influencers
  • Maintain budget for paid influencer campaigns
  • Manage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or bran
  • Craft influencer content briefs that reflect current trends and reflect brand messaging priorities
  • Review influencer content, providing edits for client approval and working with influencers to incorporate feedback.

Requirements

  • B.A. in Marketing, Public Relations or the like
  • Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel proficiency a must
  • Proficiency with social media or influencer management tools (e.g. CreatorIQ, Sprinklr) and social listening/analytics platforms (e.g. NetBase)

Benefits

  • a hybrid work model;
  • a “work from anywhere in the US” policy (up to four weeks a year);
  • a year-round staff training and development curriculum;
  • a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)
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Hunter

HUNTER is an award-winning, integrated marketing communications firm with offices in New York, Los Angeles, Chicago, and London and partnerships that extend our reach globally. Our 300+ person firm, recently bolstered by combining forces with KWT Global, employs a powerful blend of marketing solutions for corporate and consumer clients including public relations, social and digital media, experiential marketing, influencer and talent relations, multicultural outreach, and content creation and distribution across all platforms to earn attention and drive positive reputation for some of the world’s best known and most beloved companies and brands. Founded in 1989, HUNTER proudly serves a broad range of consumer and corporate communications needs across the food + beverage, wine + spirits, technology, fashion + lifestyle, home, travel + hospitality, health, beauty, financial and professional services, and education sectors. Our motto is “We Earn It,” and at HUNTER we focus on doing so in three key areas: earning attention, earning client relationships, and earning staff dedication. Our creative approach, client service orientation, and values-driven culture have led to one of the longest average staff tenures and most enduring client relationships in the business including TABASCO® Pepper Sauce, our first client over 36 years ago and still a client today. For more information, please visit:hunterpr.comwww.facebook.com/HunterPRinstagram.com/HunterPRNYFor job and internship opportunities, please visit: www.hunterpr.com

Founded in 1989
New York, New York, USA
1K employees (113 in marketing)

Salaries

Posted range

$85K/yr – $105K/yr

Taken straight from the job posting.

See all Hunter salaries

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
35%
Direct
50.1%
Referral
6.5%
Social
7.3%
Paid
1.1%

Headcount Trend

Current headcount: ~1K
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Influencer Strategist

Hunter · New York City, NY · Hybrid