Influencer Specialist – Creator Outreach

Irvine, CA (On-site)

$39K/yr – $65K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own influencer and affiliate programs end-to-end, from outreach and gifting to cross-team coordination and reporting, driving creator activations in global markets.

  • Develop relationships with online influencers and content creators
  • Coordinate campaigns with global marketing/product teams
  • Analyze performance and report on influencer metrics

Job Description

Responsibilities

  • Building relationships with online influencers and content creators through outreach efforts.
  • Execute on Razer’s Creator outreach initiatives through successful scouting efforts that results in a successful gifting execution.
  • Promote Razer’s Content Creator and Affiliate programs to existing and new partners through regular marketing communications, both online and at events.
  • Coordinate with internal marketing/product teams globally to ensure influencer campaigns and results meet objectives and budgets
  • Conduct ongoing analysis of competitor creator programs (along with Razer’s) and deliver routine performance reports on relevant influencer and affiliate metrics.
  • Perform ad-hoc department administrative duties as required

Requirements

  • BA/BS degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent practical experience.
  • 1-2 years of experience in influencer management or partnerships management
  • Language Skills: Fluent English is a must. Strong writing skills in English, along with editorial experience will be favored.
  • Understanding of social media and livestreaming best practices, online marketing, and content creator activations.
  • Have a good eye for creative content, and the ability to spot emerging social trends and identify gaming/pop-cultural references.
  • Ability to work in a fast-paced environment, focusing on generating business results
  • Ability to work with global teams across multiple time zones and cultures
  • Must be a gamer.
Razer Inc. logo

Razer Inc.

3.6 Glassdoor

RazerTM is the world’s leading lifestyle brand for gamers.The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer ChromaTM (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China.

Founded in 2005
Irvine, California, USA
1.8K employees (371 in marketing)
56% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
9.3M
Monthly Google Ads Budget
$129K
Traffic Source Mix
Search
55.4%
Direct
34.1%
Referral
8.5%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
212 (12% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$200M
Last Raise
$75M
Series Unknown, 9 years ago

Funding History

  • May 2017
    Series Unknown • $75M
  • Feb 2016
    Series C • $75M
  • Oct 2014
    Series B

Recent News